Are You Okay?

NowThis Media sought to evolve its successful social franchise Are You Okay?, hosted by Bri Morales, into a long-form digital format without losing the playful, culturally relevant and unhinged energy that made the original series resonate with Gen-Z/Millennial audiences. The challenge was to translate the energy of short-form content into a compelling episode capable of engaging both existing fans and new viewers.

Partnering with the NowThis team, Madhouse Films provided creative development and production support to help shape the series' first long-form pilot. Along with director Lara Everly, our team collaborated on the talk show concept, leveraging our talent network to identify and secure celebrity guests whose personalities could inspire and drive the creative framework of each episode. We took the project from production though post, delivering a long-form pilot ready for audience testing.